Senior Living Spreads Holiday Cheer!
Marketing Tips & Senior Living Last Week.
Senior Living Experts is still collecting daily necessities and simple treats for seniors at Plum Landing. To donate, please contact Advisor Michelle Caliri at michelle@seniorlivingexperts.com or 773-964-0409.
🎅 Adopt a Senior 🎄
Join us in Adopting a Senior this December! Help us spread some holiday cheer through the gift of giving to senior residents in the area. Reach out to Michelle, above.
Senior Living Last Week 🧓
It’s your favorite son-in-law Misha and welcome to Senior Living Last Week. This week you’re getting stories about:
(Marketing T&T) ✏️
This week we are talking about #hashtags! Marketing Associate Clare Quirin & I bring our marketing experience to you.
This Guinness commercial was a clever one. It gets people thinking about Guinness whenever they see black and white objects in their environment. This idea was a great way to maintain general brand awareness.
Although the commercial did demonstrate a creative idea, the hashtag #LooksLikeGuinness is the main reason this campaign took off in such a positive direction.
This encouraged user-generated content, because consumers would post their own examples of a black and white objects that #LooksLikeGuinness. This got conversations flowing on all social media platforms, and got their audience involved.
Users are on social media because of the social aspect that comes from it. Hashtags lead to these conversations on social media, which is why they are a great resource to utilize for digital marketing strategy.
Take a look at Hootsuite's Guide to Hashtags 2021. This will provide you with the best tips and tricks on hashtags use.
How can you do this in senior living?
Hashtags can get as creative as you want, however, short and popular hashtags relevant to your content can get conversations going.
Use a single, consistent hashtag while running a campaign
Use popular hashtags such as #seniorliving, #aging, or #retirement for your post to show to a larger audience
Encourage user-generated content through hashtag use
Stay up-to-date with the latest popular hashtags (for example, #health on LinkedIn)
We encourage you to research hashtags before using them. Popular hashtag use can take you a long way!
We wish you a #HappyHolidays! ❄️
1️⃣ KNOW: Have a great story for next week? Send it to us by Tuesday morning.
2️⃣ CONNECT: Know someone that needs senior living advice? Send them to our website, or connect them directly to misha@seniorlivingexperts.com and you'll be connected to a local advisor.